The best of non-profit advertising and marketing for social causes

Young people who learn the hard way

Young people who learn the hard way

A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds.

The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a job, and enabling the charity to contact employers directly.

Stop listening to me and watch it, it’s amazing.

Agency: CHI

 

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.