This is the latest addition to the Baby Can Wait campaign from the United Way of Greater Milwaukee.
October is Let’s Talk Month in this campaign – a time designated for parents to start talking to their kids about healthy sex practices and relationships. For many, this is a difficult and often awkward subject.
The ads feature teens in a high chair, car seat and stroller, with the headline “Your baby’s not a baby anymore.” “Talk to your teen about sex.” Parents are directed to BabyCanWait.com, where they can find a tool kit on how to begin an open dialogue with their teens about sex and healthy relationships.
Previous editions from the Baby Can Wait campaign:
– Dunking will be over with a baby
– What kind of man preys on underage girls?
– Pregnant at the Prom
– It isn’t a fairy tale, it’s rape
– Hoax: 2028 The Movie – It Finally Ends
Advertiser:
United Way of Greater Milwaukee
Agency:
Serve Marketing
Additional credits:
Creative Director: Gary Mueller
Art Director: Bryan Padovano
Copywriter: Nick Pipitone
Photographer: Jeff Salzer
Photo Retouching: Anthony Giacomino
Account Executive: Matt Larson
