Your dog at 50 km/h

Strong in-your-face message from Norway.
“With a sudden stop at 50 km/h, your dog gets 40 times heavier.
Make sure everyone and everything is well secured for the journey. Learn more at tryggtrafikk.no.”
Advertiser:
Trygg Trafikk
Agency:
TRY/APT, Oslo, Norway
Additional credits:
Art Director: Lars-Kristian Harveg
Copywriter: Jonas Grønnern
Photographer: Sigve Aspelund
Visualizer: Thomas Bråten
Source:
Ads of the World