Five outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points.
Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked by selling it on the streets. A proven concept, that needs an extra impuls every now and then.
Titles: Allan, Ivo, Matthias, Metro, Thea; Jeuk, Amsterdam, The Netherlands
Art Director: Kasper van Delft
Copywriter: Arno de Jong
Photographer: Rene Nuijens
Client: Hans van Dalfsen, Jeroen de Rooij