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Zebra Stripes and Portuguese Pedestrians

Zebra Stripes and Portuguese Pedestrians

pedestres

This campaign by DraftFCB Lisbon is nearly two years old but just reached my desktop.  Designed for for the Portuguese advocacy group Associação de Cidadãos Auto-Mobilizados, the campaign installed crosswalks made of typography – the conventional solid white “zebra” stripes were replaced with the names of individuals killed by vehicles – and strove to raise awareness that 1/4 of the victims of automobile accidents are pedestrians.

https://youtube.com/watch?v=CObdVHW9j48

Advertiser:
Associação de Cidadãos Auto-Mobilizados
Agency:
DraftFCB Lisbon
Source:
Social Design Notes